Why Social Media Stopped Working For You (The Twist No One Saw Coming)
If you’ve been feeling like social media stopped working for you, like your content fell off a cliff for no reason… this video is the missing language you’ve been searching for.
Because the truth is:
You’re not inconsistent.
You’re not uncreative.
You’re not “bad at content.”
You’ve simply been building your business in the wrong order, in a sequence nobody ever taught you, not even the creator economy that depends on you posting daily.
In this JTTV episode, I’m pulling back the curtain on:
1:29 - My self-doubt that derails me when I forget to follow my own damn rules
2:56 - Why your content feels chaotic and disconnected
4:37 - The twist that no one saw coming
6:07 - The new order of content creation all the successful business owners are doing
6:51 - The proof that finally settles your nervous system
7:53 - Your action plan
By the end of this video, you’ll understand:
- The real reason social media feels exhausting
- Why clarity reduces cognitive load (and instantly boosts consistency)
- The foundational order of modern personal branding
- Why your website is the place where trust (and sales) actually happen
- And why your social media hasn’t been working… through absolutely no fault of your own
This episode will help you untangle the noise, reconnect to who you really are, and build a content ecosystem that actually feels like home.
Because when you know your message… your mission… your identity…
your content finally makes sense.
To your audience.
And to your own nervous system.
Let’s rebuild your digital presence in the right order together.
Reflection Questions for rebuilding your content in the right order
Take these with you. Journal them, voice-note them, or sit with them quietly after watching.
Clarity comes from noticing, not forcing.
Have I ever clearly defined on social media who I am, what I do, and who I help?
If someone landed on my website today, would they immediately understand me… or feel confused?
What have I been trying to solve with more posting, more platforms, or more trends… that might actually be a clarity problem?
What would feel different if my website became the calm center of my brand instead of an afterthought?
If my social media was simply an extension of my website — not the other way around — what pressure would disappear?
What would aligned content feel like in my body, not just on my feed?
Let your answers guide you.
Because you’re not bad at social media.
You were just never taught the right sequence.
And once you build from clarity → to brand → to website → to social…
Everything starts to feel lighter, steadier, and more like you.
Choose Your Own Adventure.
Below are 3 options to choose from.
Here’s how we can move forward together:
Option 1: If You Want the Easiest Starting Point
Brand Clarity Bootcamp (Free audit + clarity training)
Discover what’s working (and what’s not) across your strategy, messaging, visuals, and design. In this free mini-course you get:
Your Personal Brand Clarity Checklist: Over100 yes or no questions to help you perfect your brand strategy, messaging, visuals, and design so that every interaction with your audience feels authentic.
9 Short & Fun Educational Videos: The entirety of my Brand Clarity Bootcamp is pre-recorded with short interactive videos guiding you through your Clarity Checklist. Strategy, Messaging, Visuals, Design, Website, Social Media & more. Each video accompanies you through the entire mini-course form beginning to end. A perfect next step if you’re unsure where to begin or simply want clarity without commitment.
BONUS VIDEO: Plus you’ll get an extra special video titled Your Personal Brand Is Like A Sandwich explaining what personal branding is in a hilarious analogy.
Your dream clients are already stalking your website.
Does your website make them say “meh” or “YEAH”?
Find out for free in my Brand Clarity Bootcamp.
Option 2: If You Love to DIY (With Support)
Personal Branding Studio (PBS)
My membership that guides you through my 3 step process: Align, Curate, Elevate.
It ensures every step of your personal branding journey is intentional.
It turns creative chaos into a polished, unforgettable personal brand with high-vibing content for your website and at least 6 months worth of social media posts, all organised in hyper-specific folders.
Ready to go.
Let’s be honest… winging it isn’t working.
If you’re ready for clients to land on your website and social media and instantly think "Yes, this is exactly who I need" then PBS is for you.
Option 3: If You Want It Done With You or Done For You
Squarespace Templates
Choose the template that matches your personality and business model.
Drag-and-drop your way into an elevated, aligned website that finally looks like the real you.
Done in a Day
You, me, one day on Zoom where we upgrade your personal brand and your website in 8 hours flat.
Website in a Week
Five days, you and me rebuilding everything:
Messaging → Visuals → Design → Personal Brand → Website → Social alignment.
Your entire online presence rebuilt into something you’re proud to show the world.
