WHAT'S INSIDE

WHAT'S INSIDE

Your Personal Brand Clarity Checklist

Over100 yes or no questions to help you perfect your brand strategy, messaging, visuals, and design—so that every interaction with your audience feels authentic.

9 Short & Fun Educational Videos

The entirety of my Brand Clarity Bootcamp is pre-recorded with short interactive videos guiding you through your Clarity Checklist.

Plus you’ll get an extra special video titled Your Personal Brand Is Like A Sandwich explaining what personal branding is in a hilarious analogy.

WARNING

WARNING

The 5 bullet points below are not from me (obvs), but are actual, real quotes from “personal branding experts”online.

Proceed with caution.

  • “Your logo is crap. Here’s what’s wrong with it. Book me so I can fix it!”

  • “Your Instagram content isn’t good. Do better!”

  • “Welcome to this series where I publicly roast people’s websites without their consent!”

  • “Book my brand audit for $1500, and I’ll send you a 2-page PDF on how badly you suck!”

  • “Give me $5000, and I’ll send you a 5-minute video on everything you’re doing wrong online!”

Excuse me, but… huh?!

This is how a lot of so-called “personal branding experts” promote their business. They tap into your insecurities, use scarcity tactics, rip you to shreds, belittle you into submission—and actually charge you for it.

It’s disgusting.

  • Yes, I’ve critiqued thousands of personal brands, websites, and social media profiles.

  • Yes, I’ve pointed out what’s working and what needs improvement.

  • But no, I’ve never robbed anyone’s creative spirit—or their bank account—to convert them into a client.

After over a decade of helping people 1:1 with their personal brands, websites, and social media, I started using a simple Clarity Checklist of over 100 questions to guide them through an empowering constructive critique process.

Then I had an epiphany.

Why am I gatekeeping my Clarity Checklist? Why not give it away for free to people who can critique their own online presence, identify what’s working, uncover blind spots, and create a plan based on growth and abundance?

And in the process, give them full autonomy.

That’s how my Brand Clarity Bootcamp was born.

This free mini-course is designed to bring you clarity.

Here's how it's laid out:

Watch and Relax: Start by watching the welcome video to set you up for success and get you in a positive mindset.

Download my Clarity Checklist: Below the welcome video you’ll download my Personal Brand Clarity Checklist. With over 100 questions covering 6 key areas - strategy, messaging, visuals, design, website, and social media - you’ll simply answer yes or no.

Keep Watching, Keep Relaxing: Below the Clarity Checklist there are a few short videos walking you through each of the 6 key areas - strategy, messaging, visuals, design, website, and social media. Watch one video on one topic, then answer the questions in my Clarity Checklist for that topic. Rinse and repeat.

No Pressure, Just Ponder: After watching the videos and filling out my Clarity Checklist, you’ll tally up your answers and discover where you’re crushing it and where there’s room for improvement. All based in abundance and growth mindset. At the end, you’ll have a plan of action to align, curate, and elevate your personal brand with authenticity, clarity, and connection.

1.
DOWNLOAD THE CHECKLIST

2.
WATCH SOME VIDEOS

3.
GAIN CLARITY ON YOUR PERSONAL BRAND

MEET YOUR INSTRUCTOR
Jonathan Tilley
Personal Brand Strategist

I WAS DOING PERSONAL BRANDING BEFORE IT WAS A BUZZWORD.

Since 2010, I’ve done personal branding, web design, and social media strategy for thousands of people all over the world. From 1 to many with my online courses teaching students how to brand themselves… to 1 to 1 with my clients where I custom build their brands and websites for them, I help people go from unnoticed to unforgettable.

Now that branding is so hot, it’s often misconstrued, misinformed, and miscommunicated. What IS personal branding anyway? And are you doing it “right”?

That’s why I created my Brand Clarity Bootcamp - to give you the autonomy to see what’s already working (so you can stop stressing about it) and uncover your blind spots (so you can focus more on improving them). With this newfound knowledge, you can chart a course of action to build your personal brand from the inside out. All based in an abundant, growth mindset.

When you join my free Brand Clarity Bootcamp, you’ll also get a healthy discount to my Personal Branding Studio.

FAQs

FAQs

Even more FAQs for the Overthinkers

  • Great question! Brand Clarity Bootcamp is a free, self-paced mini-course designed to help you identify what’s working in your personal brand—and what could use some love. You’ll watch a few short videos, fill out a 100+ question Clarity Checklist, and walk away with a crystal-clear plan of action. Think of it like a brand audit… without the shame spiral.

  • The Bootcamp mini-course is delivered over 8 days via email—but honestly, you could binge the whole thing in 1–2 hours if you’re feeling extra motivated. Make it work for you. (Zero guilt either way.)

  • Nope. No live calls. No group chats. Just you, your checklist, and a handful of pre-recorded videos that won’t waste your time. No pressure, just progress.

  • Right now, Brand Clarity Bootcamp is all about self discovery. But if you’re craving personalized guidance, I’ll tell you a little secret: PBS (aka Personal Branding Studio) is where we take your insights and actually build the brand magic. You’ll learn how to align, curate, and elevate every touchpoint of your online presence. More on that at the end of the Bootcamp.

  • That’s when the “Aha!” moments hit. You’ll tally up your answers and clearly see which areas of your personal brand are aligned—and which ones need a glow-up. You’ll walk away knowing exactly what to work on, and the best part? You’ll feel empowered to take action, not overwhelmed or ashamed.

  • If you’re online and your personal brand is tied to your name, your face, or your work—this is 100% for you. Especially if you’re a creative who’s been winging it and wondering why your online presence isn’t hitting quite right. This bootcamp was made to bring clarity, not confusion.

  • Nope. You’ll get real value here—over 100 questions, 9 short videos, and a complete checklist to guide your growth. Brand Clarity Bootcamp stands on its own as a free mini-course.

    But yes, after you go through it, you’ll likely want more. That’s where PBS comes in: a full-on personal branding playground for people who are ready to align everything and shine online.

  • Totally! You’re welcome to jump straight into PBS if you're ready. But just a heads up: Brand Clarity Bootcamp is the first module inside Personal Branding Studio, and it’s mandatory. Everyone starts here. So whether you take the free version first or start your journey directly in PBS, you’re still going to go through BCB. It’s the foundation everything else is built on.

  • Absolutely. Think of Brand Clarity Bootcamp as your brand baseline. When you enter Personal Branding Studio, you’ll already have clarity around what’s working and where you need support. That makes the rest of your journey inside PBS smoother, faster, and way more effective.

  • Short answer: Yes.

    Long answer: If you’ve ever felt like your visuals, messaging, or design don’t quite match your talent or your personality—Brand Clarity Bootcamp is where you discover those blind spots. If your online presence isn’t getting you noticed or booked, it’s time for a shift. And it starts with clarity.