The Work: Diana Birdsall - Voice Actor
PROJECT OVERVIEW
A complete personal brand transformation for award-winning voice actor Diana Birdsall.
Scope
✓ Future Self Framework Strategy Session
✓ Personal Brand Strategy
✓ Magnetic Messaging Meeting
✓ Website Copywriting
✓ Brand Identity & Visual Direction
✓ Professional Photoshoot in Portugal
✓ Squarespace Website Design
✓ Squarespace Template Selection
✓ Home Page
✓ About Page
✓ 10 Voiceover Genre Pages
✓ Search Engine & AI Optimisation
✓ Social Media Launch Pack
THE WORK
Every personal brand tells a story. This is how Diana's was built.
A behind-the-scenes look at the strategy, messaging, photography and design decisions behind Diana's new personal brand, website, and social media campaign.
THE CHALLENGE
Diana already had an incredible career. Awards. Major clients. Years of experience.
But her pervious website (that I designed over a decade ago) no longer reflected the level she was operating at. Her career had evolved. Her website hadn't.
That became our starting point.
STRATEGY
Building a website for the next chapter of Diana's career.
Every Website in a Week begins with my Future Self Framework Strategy Session. Rather than designing around where Diana had been, we designed for where she was going. We identified the work she wanted to be known for, clarified how her website should position her within the industry, and mapped out a structure that could showcase her growing portfolio without overwhelming visitors. With the strategy in place, every decision… from the messaging to the photography and design… had a clear purpose.
MESSAGING
Turning a conversation into a compelling personal brand.
Every personal brand has a unique voice. Through my Magnetic Messaging Meeting, Diana and I explored her experience, personality, values, and the way she naturally speaks about her work. From that conversation, I wrote the messaging for her About page and every page of the website. I used buyer psychology to ensure her personality shines through while helping producers, creative directors, and project managers immediately recognize that they're in the right place.
VISUALS
Photography designed to capture the person behind the voice.
Rather than outsourcing the photography, I travelled to Portugal to photograph Diana myself. Every image was intentionally created to reflect the confidence, approachability, and premium quality of her personal brand, giving her a versatile library of content for her website and future marketing.
SQUARESPACE TEMPLATE
Margot Hayes - Refined Flourish
Every website begins with the right foundation. For Diana, I chose my Margot Hayes - Refined Flourish Squarespace template for its elegant typography, generous white space, and editorial feel. It provided the perfect framework for showcasing her award-winning work while allowing her personality, photography, and voice to take centre stage.
Want to learn more about my Squarespace templates?
DESIGN
Every design decision had a reason.
Great branding is communication. Every color, font, graphic, and brand asset was carefully chosen to reinforce Diana's positioning and create a cohesive experience, ensuring that everything works together before a single word is read.
THE REVEAL
Every decision. One cohesive personal brand.
With the strategy defined, the messaging written, the photography captured, and the visual identity established, it was finally time to bring everything together. Diana's new website was designed to showcase the depth of her experience while making it effortless for producers, creative directors, and project managers to find exactly what they need.
“I completely trusted Jonathan to tell my story. I’m so grateful for his endless creativity, his kindness, and his brilliant ability to take all the pieces of my career and weave them into a website that feels like me.
Jonathan asks the right questions, sees the bigger picture and somehow makes the process feel effortless. Lightening in a bottle! ”
Let's Build the Next Chapter of Your Brand.
If your business has evolved but your personal brand and website haven't, it's probably time we talked.
