MEET YOUR FONT PAIRING MATCH


This page is your custom breakdown of the font pairing you were matched with from the Find Your Font Quiz. You’ll discover the history, personality, and style of each font—and see how they can come to life in your personal brand.

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Bookmark this page. We’ll return to it in Part 2 when it’s time to use your font pairing to design your logo and create branded Canva graphics.

Not loving this particular combo? No problem. Explore all 100+ font pairings inside PBS - Part 1, Module 4: Design - to find one that feels just right. Click the button below to go there now.

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And your aligned font pairing match is…

HISTORY

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HISTORY -

Newsreader

Overview:
Newsreader is a contemporary serif typeface designed with clarity and readability in mind. Its design prioritizes legibility, making it ideal for long-form reading in both print and digital media. With a nod to traditional newspaper typography, Newsreader is both modern and timeless in its aesthetic.

History:
Newsreader was created by David Jonathan Ross, an independent type designer known for his expertise in designing functional and legible typefaces. Released in 2018 by Fontsmith, Newsreader was specifically crafted to serve as a legible and approachable font for news and editorial content. Ross set out to create a versatile serif that could be used for both print newspapers and digital reading platforms, balancing modern functionality with classic, readable serif details.

Characteristics:

  • Design: Newsreader has a traditional serif structure with a modern twist, featuring moderate contrast in its stroke weights. The typeface incorporates open, generous spacing and distinctive, slightly curved serifs, contributing to its high legibility and warm, approachable feel.

  • Usage: Best suited for long-form reading, including newspapers, magazines, and online articles. Its neutral yet refined design makes it an excellent choice for body text, though it works well for headers and subheadings too.

  • Attributes: Clean, readable, and functional, with slightly angled serifs that provide a touch of sophistication. Newsreader is versatile, balancing modern sensibilities with the classic feel of traditional print typefaces.

PT Serif

Overview:
PT Serif is a transitional serif typeface designed for clarity and versatility. It combines traditional serif characteristics with modern proportions, making it an excellent choice for both digital and print media, particularly in long-form text and editorial layouts.

History:
PT Serif was created by Alexandra Korolkova, Olga Umpeleva, and Vladimir Yefimov as part of the "PT" (Public Types) project initiated by the Russian government in 2009. The aim was to develop a comprehensive type system that could support the diverse typographic needs of the Russian-speaking population while also being accessible to global audiences. The project sought to revive and enhance the cultural heritage of typography in Russia, promoting readability and elegance in text.

Characteristics:

  • Design: PT Serif features classic serif forms with a modern touch, characterized by moderate contrast between thick and thin strokes. The serifs are sharp yet not overly aggressive, providing a harmonious balance that enhances readability.

  • Usage: PT Serif excels in both body text and display settings. Its legibility makes it suitable for books, newspapers, and online content, while its refined appearance allows it to shine in branding and editorial design.

  • Attributes: Highly legible and versatile, PT Serif conveys a sense of reliability and professionalism. Its blend of traditional and contemporary elements allows it to adapt seamlessly across various design contexts, making it a popular choice for designers seeking a trustworthy serif typeface.

FONT PERSONALITY

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FONT PERSONALITY -

Why Newsreader and PT Serif are a Match Made in Heaven:

The pairing of Newsreader and PT Serif creates a beautiful balance of modern sophistication and timeless reliability. Newsreader brings a stylish, intellectual, and trend-conscious edge that is perfect for high-impact headlines, offering a modern, precise, and elegant feel. In contrast, PT Serif anchors the combination with its classic charm and dependable presence, evoking a sense of warmth and approachability. The rounded serifs of PT Serif provide a gentle, welcoming touch, ensuring that while the design is sharp and contemporary, it remains comfortable and easy to read, especially in body text.

This font pairing would appeal to someone who values both contemporary style and enduring reliability. It suits a person with a refined yet approachable personal brand—likely someone in a creative or intellectual field, such as a writer, educator, or designer. This individual appreciates sophistication but also prioritizes clarity and ease, embodying a persona that is both knowledgeable and down-to-earth. They are likely someone who stays ahead of trends while keeping grounded in values of consistency and thoughtful engagement.

CELEBRITY MATCH

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CELEBRITY MATCH -

The font pairing of Newsreader and PT Serif aligns perfectly with the character of Amandla Stern, as portrayed by Dakota Fanning in the movie "The Secret Garden".

Summary: Dakota Fanning’s portrayal of Amandla Stern in The Secret Garden embodies the qualities of Newsreader and PT Serif with precision. Her character’s blend of modern resilience, intellectual curiosity, and traditional warmth is perfectly captured by this font pairing. The sleek and contemporary elegance of Newsreader mirrors Amandla’s intellectual clarity, while the dependable, approachable nature of PT Serif reflects her emotional warmth and grounded presence. Together, these fonts capture the balance of modern sophistication and classic reliability, just like Amandla herself.

HIERARCHY

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HIERARCHY -

Font Hierarchy for Newsreader and PT Serif:

Logo
Usage: Primary logo text, initials, brand name
Newsreader, Regular, 48-60 pt (Canva), 36-48 px (Squarespace)

Heading (H1)
Usage: Main headings on pages, prominent titles
Newsreader, Bold, 36-48 pt (Canva), 24-36 px (Squarespace)

Subtitle / Secondary Heading (H2)
Usage: Section titles, important subtitles
Newsreader, Regular, 24-36 pt (Canva), 18-24 px (Squarespace)

Subheading (H3)
Usage: Subsection headings, less prominent titles
PT Serif, Regular, 18-24 pt (Canva), 16-18 px (Squarespace)

Paragraph / Body Copy (P)
Usage: Main body text, paragraphs, descriptions
PT Serif, Regular, 12-16 pt (Canva), 14-16 px (Squarespace)