MEET YOUR FONT PAIRING MATCH
This page is your custom breakdown of the font pairing you were matched with from the Find Your Font Quiz. You’ll discover the history, personality, and style of each font—and see how they can come to life in your personal brand.
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Bookmark this page. We’ll return to it in Part 2 when it’s time to use your font pairing to design your logo and create branded Canva graphics.
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And your aligned font pairing match is…
HISTORY
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HISTORY -
ITC Avant Garde Gothic Pro
Overview:
ITC Avant Garde Gothic Pro is a geometric sans-serif typeface known for its clean, modern, and minimalist design. The font emphasizes geometric shapes, open spaces, and a futuristic aesthetic, making it a popular choice in both print and digital design for high-impact headlines and branding.
History:
ITC Avant Garde Gothic was originally designed by Herb Lubalin and Tom Carnase in 1970. It was created for the Avant Garde magazine and quickly became iconic due to its unique combination of geometric precision and contemporary style. Released by International Typeface Corporation (ITC), the font was intended to represent modernity and progress. In 2004, the Pro version of the font was released, adding a more extensive character set, improved kerning, and additional weights to cater to both print and digital media more effectively.
Characteristics:
Design: The design of ITC Avant Garde Gothic Pro is geometric with wide apertures and clean, precise lines. Its characters are based on simple geometric shapes, with several letters (like the “a” and “g”) having a distinctive, circular look. It has a modernist aesthetic with a sense of openness and clarity.
Usage: This font is highly suitable for large displays, branding, and high-contrast headlines, making it a popular choice in magazines, logos, posters, and advertising. Its unique design also lends itself to experimental or avant-garde projects.
Attributes: ITC Avant Garde Gothic Pro is highly legible at large sizes, thanks to its spacious and clean design. The Pro version's extended character set, including multiple weights and styles, gives it versatility across different media. Its distinctive modernist look communicates a sense of progressiveness, making it ideal for bold design statements.
FONT PERSONALITY
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FONT PERSONALITY -
Why Abel and Source Code Pro are a Match Made in Heaven:
When the personalities of Abel and Source Code Pro are combined, the result is a pairing that is both approachable and functional. Abel brings a modern and professional touch with a hint of warmth, making it suitable for headlines and logos that need to be both eye-catching and versatile. On the other hand, Source Code Pro’s precise and technical nature grounds the pairing, ensuring that the overall design remains clear and unambiguous, especially in detailed or complex content.
Together, these fonts would appeal to a person who is both practical and modern—a tech-savvy individual who values clarity and precision but also appreciates subtle design aesthetics. This person might be someone who works in a creative tech industry, blending innovation with functionality, such as a designer-developer hybrid who values both form and function in their work.
CELEBRITY MATCH
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CELEBRITY MATCH -
The font ITC Avant Garde Gothic Pro aligns perfectly with the character of Nakia, as portrayed by Lupita Nyong'o in the movie "Black Panther (2018)".
Summary: Lupita Nyong'o’s portrayal of Nakia in Black Panther embodies the core traits of ITC Avant Garde Gothic Pro. Both Nakia and the font are sophisticated, confident, adaptable, detail-oriented, and forward-thinking. Just as Nakia balances her heritage with her modern ideals, the font perfectly blends timeless elegance with avant-garde innovation. This pairing highlights Nakia's versatility, from her diplomatic skill to her strength in combat, paralleling how the font can adapt to different design contexts while maintaining a stylish and powerful presence.
HIERARCHY
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HIERARCHY -
Font Hierarchy for ITC Avant Garde Gothic Pro:
Logo
Usage: Primary logo text, initials, brand name
ITC Avant Garde Gothic Pro, Regular, 100-150 px (Canva), 40-60px (Squarespace)
Heading (H1)
Usage: Main headings on pages, prominent titles
ITC Avant Garde Gothic Pro, Bold, 48-60 px (Canva), 36-48 px (Squarespace)
Subtitle / Secondary Heading (H2)
Usage: Section titles, important subtitles
ITC Avant Garde Gothic Pro, Regular or Medium, 30-40 px (Canva), 28-38 px (Squarespace)
Subheading (H3)
Usage: Subsection headings, less prominent titles
ITC Avant Garde Gothic Pro, Regular, 24-32 px (Canva), 24-32 px (Squarespace)
Paragraph / Body Copy (P)
Usage: Main body text, paragraphs, descriptions
ITC Avant Garde Gothic Pro, Regular, 12-16 px (Canva), 16-18 px (Squarespace)