Why the Best Brands Follow a Process (And Yours Should, Too)

⬆️ 4 Minute Listen⬆️
⬇️ 4 Minute Read ⬇️

Some things in life just work.

Not because they magically come together, but because they follow a process.

For example:

1. IKEA furniture—A confusing pile of parts turns into a masterpiece… as long as you follow the instructions (and don’t lose the Allen key).

2. Making coffee—Beans + Water + Heat. The right steps, in the right order, give you that perfect first sip.

3. Baking a cake—Mix the ingredients wrong? Skip a step? You don’t get a cake—you get a disaster.

4. Marie Kondo’s method—You don’t just shove things into a drawer. There’s a system that creates order out of chaos.

5. Skincare routines—Cleanse, exfoliate, moisturize. No one step works on its own—it’s the sequence that makes the magic happen.

The reason why these things work so well? They have a process.

---

Now think about how you built your online presence.

❌ Your first website was built in a mad rush to get something online.
❌ Your photos were taken in a hurry just to get on your website.
❌ Your About page was thrown together two seconds before launch.
❌ You haven’t touched your website since and it’s been years.
❌ Your social media profiles were all created at different times.
❌ Your social media posts are spur-of-the-moment, I-need-to-post-something-NOW!

Where’s the process? Where’s the system? Where’s the flow?

That’s probably why your online presence might feel:
🚩 Disjointed
🚩 Overwhelming
🚩 Like a never-ending guessing game

The most successful personal brands?

They don’t wing it.

They follow a process.

---

My 3 Part Process: Align, Curate, Elevate

It’s not about throwing random ideas at the wall. It’s about making sure every single step of your personal branding journey is intentional.

Here’s how it works:

✅ ALIGN → Get crystal clear on your strategy, messaging, visuals, and design.

✅ CURATE → Gather and edit your personally branded content, all saved and organised in folders.

✅ ELEVATE → Share you high-vibing personally branded content on your website and social media, positioning you as the go-to person in your industry.

When you go through my 3 part process, you don’t just “fix” your brand. You create something magnetic, unforgettable, and completely you.

After completing my Align, Curate, Elevate process you walk away with:

• A fully aligned website that reflects where you are now—not five years ago.

• At least 6 months worth of social media content, organized in hyper-specific folders, ready to post.

• A personal brand that works for you instead of feeling like something you constantly have to fix.

Want to see how it works?

Click the button below to learn more about my 3 part process that lives inside my Personal Branding Studio.