You’re Fixing the Wrong Thing (Here’s What Actually Needs to Change)

Jan 28

Written By Jonathan Tilley

⬆️ 4 Minute Listen⬆️
⬇️ 4 Minute Read ⬇️

What if the reason you feel stuck… isn’t why you think?

It happens all the time. People come to me saying:

“My website is outdated. I have no clue what to post on social media. It feels like nothing’s working.”

And sure, those things might be true. But they’re not the real problem. They’re the symptoms of something deeper.

So… what’s the real problem?

Your website and social media aren’t the issue. They never were. They’re just platforms. That’s it.

It doesn’t matter if you’re on Squarespace or Wordpress, Instagram or LinkedIn, if you don’t have these 3 types of personally branded content, your website and social media will always feel off.

Magnetic messaging → Words that actually sound like you and connect with the right people.
Vibrant visuals → A cohesive aesthetic with personally branded photos that makes you instantly recognizable.
Delicious designs → Design elements like logo, submark, color palette, icons, and font pairing that are uniquely yours—not another Canva cut-and-paste template that everyone’s using.

The issue isn’t the platforms. The real issue is what you’re not uploading to those platforms: personally branded content.

Quick fixes make things worse:

❌ “Maybe if I change my logo…”
❌ “Maybe if I post more often…”
❌ “Maybe I just need a new color palette…”
❌ “Maybe if I try this pretty new font I found on Pinterest…”
❌ “Maybe if I try this trend, that trend, this trend, that trend…”

This is like obsessing over building your roof first, before laying the foundation for your house.

The real foundation of your personal brand isn’t what it looks like—it’s what it feels like and how it connects with and attracts the right people.

Because when your personally branded content is aligned, curated, and elevated:

✅ You stop second-guessing your website and let it make money for you while you sleep.

✅ You finally know what to post on social media and confidently share it in just two clicks.

✅ You attract the right clients effortlessly—because chasing them never worked and was exhausting.

Helping you create personally branded content is what I do.

As a personal brand strategist I help creative professionals go from unnoticed to unforgettable—so they can step into the spotlight with authenticity, clarity, and connection.

Here are my numbers: