YOUR WEBSITE IN A WEEK JOURNEY

YOUR WEBSITE IN A WEEK JOURNEY

Your personally branded online presence built in just 5 days.

Welcome, Kristyna! This page is your step-by-step guide to everything we’ll do together to bring your new website to life.

Think of it as our shared roadmap. You’ll always know exactly where we are, what’s next, and when things are due.

The magic of Website in a Week isn’t just the week itself, it’s the thoughtful prep work we’ll do beforehand to make that week run smoothly. Here’s how it all unfolds:

STEP 1

STEP 1

Pre-Work & Content Gathering

Before build week, we set you up for success. This is where all the magic before the magic happens. Together, we’ll make sure your strategy, messaging, visuals, and brand direction are aligned so your online presence feels effortless to build — and magnetic to your dream clients.

First, we start with Strategy & Messaging. Once you’ve signed off on that then…

Secondly, we dive into Visuals. When everything in Visuals has been signed off on then…

Finally, we finish with Design where you’ll review and sign off on your Squarespace template and your Brand Book.

DUE DATE: September 4th

Strategy & Messaging

Your Homework:

  • FAQs Questionnaire

  • Privacy Policy Questionnaire

  • Services, Creative Process, and Studio Questionnaire

  • Terms & Conditions Questionnaire

  • Testimonials

  • Find Your Font Quiz (Sweet Dispaly)

Zoom Call:

  • Define target audience

  • Present Percentages Worksheet

  • About Page Framework

My Homework:

  • Write website copy (UVP, About Page, Services / Creative Process / Studio, Target Audience write up, trim Testimonials, FAQs, Privacy Policy, Terms & Conditions)

  • Typography (logo, submark, header, body)

You review and sign off on:

  • All website copy

  • All typography

Visuals

Your Homework:

  • Choose and book your personal branding photographer

  • Pick out your outfits for your photoshoot

  • Have the best day on your photo shoot

  • Choose your favorite 5-10 pics from each look

  • Upload all photos to our shared Dropbox folder and tell me what your favorite 5-10 pics from each look is

  • Client List: either email me the names of your big name clients and I’ll source the logos or if you already have the logos then send them over to me

  • Awards: If you have won any awards then send over the graphics for those awards

My Homework:

  • Go through your photos to get the vibe

  • Test out your favorite 5-10 pics from each look to find the best hero pics for your social media profiles and top of your website’s landing page

  • For the other pics that aren’t your hero pic - suggest where they could go on your website

  • Create your Client List and Awards graphics

You review and sign off on:

  • Your hero pic

  • The other pic placement on website

  • Client List and Awards graphics

Design

Your Homework:

  • Review my Squarespace templates and find the one that you like best

My Homework:

  • Take your hero pic and pull your color palette from it

  • Choose your website’s button style

  • Create your Brand Book with your logo and submark, typography hierarchy, color palette, button, Featured in / Awards section(s)

You review and sign off on:

  • Your Squarespace template

  • Your Brand Book

STEP 2

STEP 2

Website In A Week

Now that your strategy, messaging, visuals, and design direction are all signed off on from Step 1, it’s time to bring everything to life. This is the week where your content, photos, and brand identity get transformed into a fully functioning Squarespace website.

We’ll work page by page, starting with your landing page and moving down through your site. Each day follows a simple rhythm:

  1. I build that day’s page.

  2. You hop on Zoom to review and give feedback.

  3. I make edits after our call and send you the updated link.

  4. You review privately, take notes, and present final feedback during the next day’s call.

By the end of the week, your website will be polished, proofed, and ready to launch.

WIAW: Monday, Sept. 15 - Friday, Sept. 19

Zoom Call: 10am you / 4pm me

Zoom Link: https://us02web.zoom.us/j/86248024895

Squarespace Template - ZARA STONE: https://gecko-fife-824b.squarespace.com/ Password: demo

Your Website: https://bronze-chiton-m9x6.squarespace.com/ Password: kristynazaharek

Monday: Set You Up For A Successful Week

  • During the Call:

    • Review Brand Book, make final changes, sign off on it.

    • Review this week’s social media collab posts, make final changes, deliver to you with content calendar, sign off on it.

    • Review all content, organise all content, give all content an assigned home in our shared Dropbox folder, make final changes, sign off on it. (Demo order, Audiobook order, Audiobook cover order, Video order, pic of her training with Penguin Random House)(Talk about stock imagery - textures, materials, fabrics)

    • Talk through Landing Page and Portfolio Page for Tuesday review and sign off. (Commercial demos on landing page, audiobook demos only on separate audiobook page? or a button to go to audiobook page under commercial demos?)

  • After the Call:

    Your Homework:

    • Post your Day 1 WIAW content to Instagram and tag JT in it.

    My Homework:

    • Finalise this week’s social media collab posts and send them to you with content calendar.

    • Site Styles: set it up in Squarespace based off of Brand Book.

    • Navigation Bar: design it with logo, menu options, and CTA button.

    • Browser Icon: centralise the K, maybe make it bold, black and white color with differing backgrounds, design and upload browser icon.

    • Landing Page: Paste in copy, hero pic and UVP placement above the fold, remove things from template that aren’t needed, add and style things in template that are, prep Landing Page for review on Tuesday.

    • Portfolio Page: Paste in copy, imagery, and portfolio content, remove things from template that aren’t needed, upload and style things in template that are, prep Portfolio Page for review on Tuesday.

    • Mobile-friendly check on all pages.

    • Post my Day 1 WIAW content to Instagram and tag you in it.

    Tuesday: Navigation, Landing Page, Portfolio Page (& boring yet important pages)

    • During the Call:

      • Check browser icon

      • Ask a few zoomed in questions while sharing my screen

      • Share password protected link to the Squarespace website

      • Review Navigation, make final changes, sign off on it.

      • Review Landing Page, make final changes, sign off on it.

      • Review Portfolio Pages, make final changes, sign off on it.

      • Get Video Game, Animation, Promo content.

      • Review Privacy Policy, Terms & Conditions, and Error 404 pages, make final changes, sign off on it.

      • Talk through Services Page and Studio Page for Wednesday review and sign off.

    • After the Call:

      Your Homework:

      • Audible link for all audiobook covers

      • icons for Source Connect, etc.

      • Studio pics email from JT about videos and other pics

      • pic of you training with Penguin Random House

      • Cedarville pics

      • Post your Day 2 WIAW content to Instagram and tag JT in it.

      My Homework:

      • Navigation bar invisible first then appear when you scroll down

      • Code scrolling happy client for landing page

      • Clickable one section of all testimonials that they can click through DON’T RECOMMEND

      • Make audio palyers more like MOrgan’s transparant and hover over white

      • Studio- make icons that look like morgan’s for each bullet point

      • Studio bulletpoints: mics, treatmetnt, hardware, software

      • Take bridgerton pic off about page

      • take social media prfoile pic off of about page

      • change out bottom pic of her holidng eht ebook and swap it out with a pic of her laughing and loving who she is

      • Social Media content creation: for this week’s collabs (if things are missing) and for Launch Week

      • Services Page: Paste in copy, imagery, and services content, remove things from template that aren’t needed, upload and style things in template that are, prep Services Page for review on Wednesday.

      • Studio Page: Paste in copy, imagery, and studio content, remove things from template that aren’t needed, upload and style things in template that are, prep Studio Page for review on Wednesday.

      • Mobile-friendly check on all pages.

      • Post my Day 2 WIAW content to Instagram and tag you in it.

    Wednesday: Services Page, Studio Page

    • During the Call:

      • Review Privacy Policy, Terms and Conditions, Error 404, make final changes, sign off on it.

      • Review Landing Page, make final changes, sign off on it.

      • Review Commercial page, make final changes, sign off on it.

      • Review Audiobook page, make final changes, sign off on it.

      • Review Services section, make final changes, sign off on it.

      • Review Studio Page, make final changes, sign off on it.

      • Talk through About Page, Contact Page, all CTA buttons for Thursday review and sign off.

    • After the Call:

      Your Homework:

      • Signature Services write ups for: Promo, Animation, AUdio Drama & Podcasting based off of the text on the other services

      • Create blurbs for Commercial videos that are behind the scenes

      • Email JT order of audiobooks

      • Post your Day 3 WIAW content to Instagram and tag JT in it.

      My Homework:

      • Change header to new green code 44

      • About Page: Paste in copy, imagery, and About content, remove things from template that aren’t needed, upload and style things in template that are, prep About Page for review on Thursday.

      • Contact Page: Paste in copy, imagery, and Contact content, add in email address, remove things from template that aren’t needed, upload and style things in template that are, prep Contact Page for review on Thursday.

      • CTA Buttons: Check all CTA buttons link to Contact page, check copy, color of button, and placement, prep all CTA buttons for review on Thursday.

      • Mobile-friendly check on all pages.

      • Post my Day 3 WIAW content to Instagram and tag you in it.

      Thursday: About Page, Contact Page, CTA Buttons

      • During the Call:

        • Review About Page, make final changes, sign off on it.

        • Review Contact Page, test email goes through both ways, make final changes, sign off on it.

        • Review CTA Buttons, test all links, make final changes, sign off on it.

        • Talk through email set up, social media integration, domain url, connecting url to site, launching site, social media launch week content for Friday and sign off.

      • After the Call:

        Your Homework:

        • Post your Day 4 WIAW content to Instagram and tag JT in it.

        My Homework:

        • Email: Final checks to get email set up, prep for review on Friday.

        • Social Media Integration: Integrate socials in Footer of website, prep for review on Friday.

        • Domain URL: test connection but don’t connect yet, prep connection for review on Friday.

        • Social Media for Launch Week: Review all social media posts for the rest of this week and all of next week, prep for review on Friday.

        • Mobile-friendly check on all pages.

        • Post my Day 4 WIAW content to Instagram and tag you in it.

      Friday: Launch Website & Social Media Content Calendar

      • During the Call:

        • After second 50% invoice is taken care of, transfer ownership of website to you

        • Subscribe your website to Squarespace

        • Connect domain URL to site

        • Decide to make site private, password protected, or public

        • Review Social Media Content Calendar for Launch Week, make final changes, and sign off on it

        • Exit Interview for Case Study

        • Talk through what to do over the weekend and on Monday

      • After the Call:

        Your Homework:

        • Post your Day 5 WIAW content to Instagram and tag JT in it.

        My Homework:

        • Last Minute Changes (links, UX/UI/ Social Posts, etc.)

        • Double Check SEO & AIO

        • Mobile-friendly check on all pages.

        • Post my Day 5 WIAW content to Instagram and tag you in it.

    Saturday: Review Website with Friends and Family

    • No call. Instead you can:

      • Show your new website to friends and family for review

      • Take notes on what they say

      • Decipher if the notes are a help or a hinderance

      • Only send JT the helpful notes on Monday via email

      Your Homework:

      • Post your Day 6 WIAW content to Instagram and tag JT in it.

      My Homework:

      • Post my Day 6 WIAW content to Instagram and tag you in it.

Sunday: Review Website with Friends and Family

  • No call. Instead you can:

    • Show your new website to friends and family for review

    • Take notes on what they say

    • Decipher if the notes are a help or a hinderance

    • Only send JT the helpful notes on Monday via email

    Your Homework:

    • Post your Day 7 WIAW content to Instagram and tag JT in it.

    My Homework:

    • Post my Day 7 WIAW content to Instagram and tag you in it.

Monday: Official Website Launch

  • No call. Instead you can:

    • Send only the helpful notes to me via (if you have them) and I’ll make the changes

    • Make your website public if it isn’t already

    • Share your website url with the world

    • Celebrate your new online presence upgrade!

    Your Homework:

    • Post your Day 1 Website Luanch content to Instagram.

    My Homework:

    • Work through the helpful notes and email you back when they are done. Celebrate in your new online presence upgrade as well!

STEP 3

STEP 3

Launch & Post-Launch

The hard work is done. Your site is live. Your social media content is ready. Now it’s time to celebrate and share it with the world.

This step is all about confidence and independence. You’ll walk away not only with a beautiful, strategic website, but also with the tools, tutorials, and content you need to keep the momentum going without feeling lost or dependent on me.

Think of this as your graduation ceremony — I’ve set you up, you’ve done the work, and now you get to step out in style, knowing you’re fully prepared.

Launch Week

My Homework:

  • Create your Social Media Launch Pack (Instagram, Facebook, LinkedIn)

  • Draft your launch graphics and captions

  • Build your 2-week content calendar (launch week + extra push week)

  • Record tutorial videos on:

    • How to edit/update your Squarespace site

    • How to swap out photos

    • How to add new text, services, or portfolio pieces

    • How to duplicate pages and posts

Your Homework:

  • Approve your Social Media Launch Pack (graphics + captions)

  • Schedule your content into your social media platform of choice (or post manually if you prefer)

  • Watch your tutorial videos and save them for future reference

  • Celebrate the launch of your website 🎉

You review and sign off on:

  • Your Social Media Launch Pack

  • Your launch calendar

After Launch

Your Homework:

  • Share your teasers and launch content across your platforms

  • Celebrate with your audience (and yourself!)

  • Begin playing with your Canva social media templates

  • Keep your tutorial videos handy for when you need to update your site in the future

My Homework:

  • Triple-check site links, footer, mobile view, and integrations

  • Provide your Website Owner’s Guide (a simple PDF with your tutorial video links and FAQs)

You walk away with:

  • A launched website that’s ready to attract dream clients

  • A 2-week content calendar with graphics + captions ready to go

  • Canva social templates you can reuse forever

  • A private library of tutorial videos

  • Your Website Owner’s Guide PDF (your safety net for updates and edits)

✨ By this point, you’re officially independent. I’ll always be cheering you on from the sidelines, but you’ve got everything you need to run your brand-new website with confidence and clarity.

And that’s it!

I know it looks like a lot written out on one page, but don’t worry. We’ll move through it step by step, together. This breakdown is here to guide you, not overwhelm you.

Here’s to your Website in a Week and to celebrating every milestone along the way. I can’t wait to create this with you!