MEET YOUR FONT PAIRING MATCH
This page is your custom breakdown of the font pairing you were matched with from the Find Your Font Quiz. You’ll discover the history, personality, and style of each font—and see how they can come to life in your personal brand.
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Bookmark this page. We’ll return to it in Part 2 when it’s time to use your font pairing to design your logo and create branded Canva graphics.
Not loving this particular combo? No problem. Explore all 100+ font pairings inside PBS - Part 1, Module 4: Design - to find one that feels just right. Click the button below to go there now.
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Start by scrolling through your results below. At the bottom of this page, you’ll find out how to go deeper with your personal brand through my full Personal Branding Studio program.
And your aligned font pairing match is…
HISTORY
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HISTORY -
Averia Serif Libre
Overview:
Averia Serif Libre is a contemporary serif typeface designed for readability and versatility. With its humanist features, it strikes a balance between modernity and tradition, making it suitable for both digital and print contexts.
History:
Averia Serif Libre was created by the popular open-source type designer, José Vicente Orozco, and was released in 2011 as part of the Google Fonts library. The typeface was part of the Averia project, which aimed to provide a well-rounded, easily readable type family that could be used in a wide variety of applications. Orozco sought to create a font that felt approachable and organic, while still being functional in professional and educational environments.
Characteristics:
Design: Averia Serif Libre combines classic serif elements with more fluid, organic strokes, evoking a sense of warmth and humanity. The serifs are soft and slightly rounded, giving it a modern yet friendly appeal. The overall proportions are balanced, and the x-height is generous, enhancing legibility.
Usage: It is ideal for both body text and display use, making it perfect for websites, educational materials, and printed content. The font’s versatility lends itself well to any project where clarity and approachability are key, such as books, articles, and web content.
Attributes: Humanist, legible, and friendly. Averia Serif Libre offers a harmonious mix of tradition and modernity, with a unique warmth and personality that makes it stand out in both digital and print contexts.
Bitter
Overview:
Bitter is a contemporary serif typeface designed for digital screens, focusing on optimal legibility in both print and online applications. Its robust, yet approachable design makes it suitable for a wide range of uses, especially for extended reading in text-heavy environments.
History:
Bitter was designed by the type designer Sol Matas in 2010. It was developed as part of Google’s Web Fonts project with the intention of providing a serif font that could be easily read on screens, making it a great choice for long-form web content. Matas aimed to create a font that would maintain readability at small sizes while still offering a distinctive personality. Bitter is now part of the Google Fonts library, further cementing its popularity in both digital and print designs.
Characteristics:
Design: Bitter’s design is characterized by sturdy serifs and strong verticals, giving it a sense of permanence and authority. The letterforms are relatively wide with generous spacing, ensuring excellent legibility. The sharp contrast between thick and thin strokes adds a touch of elegance, while the rounded serifs make it feel more approachable.
Usage: Ideal for online reading, blogs, articles, and print materials such as books and newspapers. It’s particularly well-suited for long-form content, where comfort in reading over extended periods is a priority.
Attributes: Readable, robust, and versatile. Bitter offers a solid and professional appearance with a subtle warmth, making it suitable for both formal and casual contexts. Its strong design helps it stand out on both digital screens and in print.
FONT PERSONALITY
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FONT PERSONALITY -
Why Averia Serif Libre and Bitter are a Match Made in Heaven:
The combination of Averia Serif Libre and Bitter creates a perfect balance between creativity and dependability. Averia Serif Libre brings an engaging, quirky, and playful energy that gives a fresh and approachable vibe to any design, perfect for headlines or branding elements that need to stand out. Meanwhile, Bitter’s dependable and composed nature adds structure, reliability, and a touch of professionalism to the pairing. Together, they create a harmonious contrast—where Averia’s vibrant creativity takes center stage, and Bitter provides the solid foundation that ensures the design remains clear and grounded.
This font pairing would be ideal for a personal brand that blends creativity with professionalism. The person using this combination might be an entrepreneur or creative professional, someone who is inventive and full of energy, but who also values the importance of clarity, structure, and reliability in their work. They could be a designer, writer, or consultant who wants to convey both approachability and a serious, focused mindset—someone who stands out through creativity but is also trusted for their professionalism and expertise.
CELEBRITY MATCH
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CELEBRITY MATCH -
The font pairing of Averia Serif Libre and Bitter aligns perfectly with the character of Wednesday Addams, as portrayed by Christina Ricci in the movie "The Addams Family (1991) and Addams Family Values(1993)".
Summary: The pairing of Averia Serif Libre and Bitter mirrors the personality of Wednesday Addams, as portrayed by Christina Ricci. The quirky, playful, and creative nature of Averia Serif Libre aligns with Wednesday's unique charm and offbeat humor, while Bitter reflects her reliable, grounded persona, showing that beneath her eccentricity, Wednesday remains composed and clear-headed. This dynamic pairing is perfect for capturing Wednesday’s blend of individuality and strength, making it an ideal match for her character, both in terms of personality and visual representation.
HIERARCHY
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HIERARCHY -
Font Hierarchy for Averia Serif Libre and Bitter:
Logo
Usage: Primary logo text, initials, brand name
Averia Serif Libre, Italic, 60px (Canva), 60px (Squarespace)
Heading (H1)
Usage: Main headings on pages, prominent titles
Averia Serif Libre, Italic, 48px (Canva), 48px (Squarespace)
Subtitle / Secondary Heading (H2)
Usage: Section titles, important subtitles
Averia Serif Libre, Regular, 36px (Canva), 36px (Squarespace)
Subheading (H3)
Usage: Subsection headings, less prominent titles
Bitter, Italic, 24px (Canva), 24px (Squarespace)
Paragraph / Body Copy (P)
Usage: Main body text, paragraphs, descriptions
Bitter, Regular, 16px (Canva), 16px (Squarespace)