Gopher

Overview:
Gopher is a modern sans-serif typeface characterized by a unique reverse contrast, where horizontal strokes are thicker than vertical ones, creating a distinctive visual appeal. This geometric font is designed for versatility and stands out with its bold and striking design, making it suitable for branding, editorial, and display purposes.

History:
The Gopher font family was designed by Adam Ladd and released in 2019. Ladd sought to explore a fresh take on traditional sans-serifs through reverse contrast, where the weight contrast typically used in serif fonts is inverted, adding a contemporary twist. This design choice gives Gopher a unique look while maintaining readability, positioning it as a memorable option for both digital and print projects.

Characteristics:

• Design: Gopher is a geometric sans-serif with reverse contrast, providing a bold, unconventional style. It includes 48 styles across various weights, from Hairline to Heavy, and has versions suited for text, normal, and display purposes. This makes it adaptable across different applications and sizes.

• Usage: Ideal for branding, advertising, magazines, and packaging, Gopher’s visual impact works well for headlines, logos, and display text. Its multiple optical sizes and support for OpenType features like stylistic alternates and ligatures enhance its versatility for creative uses.

• Attributes: With over 600 glyphs, Gopher supports extensive Latin-based languages, enabling broad usability. Its reverse contrast and wide range of styles give it a contemporary, bold, and playful feel, while still being highly functional and legible across various design contexts.