Franklin Gothic URW

Overview:
Franklin Gothic URW is a robust, legible sans-serif font derived from the iconic Franklin Gothic type family. Known for its bold presence and classic appeal, Franklin Gothic URW is versatile, fitting for both display and body text, especially in professional and editorial settings.

History:
The Franklin Gothic family was originally designed in 1902 by Morris Fuller Benton for the American Type Founders (ATF), a leader in early American type design. Benton created Franklin Gothic to serve as a powerful, clear typeface for newspapers and advertising. Over the decades, Franklin Gothic became a staple in American design, appreciated for its straightforward style and readability. The URW (URW Type Foundry) version is a digital adaptation that preserves the strength of the original design while updating it for contemporary usage in print and web.

Characteristics:

• Design: Franklin Gothic URW maintains the classic, bold features of the original, including its tall x-height, subtle curves, and open counters, which enhance readability. The typeface has a clean, assertive look, combining functionality with aesthetic appeal.

• Usage: It is commonly used for headlines, editorial content, posters, and websites, making it ideal for branding, marketing materials, and large-scale text applications.

• Attributes: Bold, modern, and versatile, Franklin Gothic URW conveys a sense of professionalism and reliability. Its readability and classic design have made it a favorite for designers seeking both clarity and visual impact.