MEET YOUR FONT PAIRING MATCH
This page is your custom breakdown of the font pairing you were matched with from the Find Your Font Quiz. You’ll discover the history, personality, and style of each font—and see how they can come to life in your personal brand.
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Bookmark this page. We’ll return to it in Part 2 when it’s time to use your font pairing to design your logo and create branded Canva graphics.
Not loving this particular combo? No problem. Explore all 100+ font pairings inside PBS - Part 1, Module 4: Design - to find one that feels just right. Click the button below to go there now.
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Start by scrolling through your results below. At the bottom of this page, you’ll find out how to go deeper with your personal brand through my full Personal Branding Studio program.
And your aligned font pairing match is…
HISTORY
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HISTORY -
Archivo Black
Overview:
Archivo Black is a bold, condensed sans-serif typeface with a modern and geometric design. Known for its strong presence and high legibility, it is commonly used for attention-grabbing headlines and display text in both print and digital media.
History:
Archivo Black was designed by Héctor Gatti and released in 2014 as part of the Archivo family. The typeface was created as a response to the growing need for robust fonts that work well in both digital and print environments. It was designed to complement the Archivo family, which includes a range of weights and styles. Archivo Black was specifically intended to provide a powerful, striking appearance for use in display contexts where legibility at large sizes is essential.
Characteristics:
Design: Archivo Black features tight letter spacing and thick, solid strokes that give it a strong, impactful look. The font has a geometric foundation with slight humanist influences, ensuring a balance between boldness and readability.
Usage: This typeface is ideal for headlines, logos, posters, and other applications where emphasis is needed. Its condensed nature makes it perfect for use in limited space while still maintaining its clarity.
Attributes: Highly legible at large sizes, Archivo Black is bold, modern, and assertive. It works well in both web and print environments and is particularly effective for projects that need to make a strong visual statement.
Proxima Nova
Overview:
Proxima Nova is a highly popular and versatile sans-serif typeface that combines modern geometric shapes with a humanist touch. Known for its clean and approachable design, it is a go-to choice for both web and print applications, offering excellent legibility and a balanced, professional aesthetic.
History:
Proxima Nova was designed by Mark Simonson, an American type designer, and was first released in 2005. Simonson wanted to create a font that bridged the gap between classic geometric sans-serifs like Futura and more contemporary humanist sans-serifs. His goal was to craft a modern typeface that maintained readability while offering a slightly more organic feel than other geometric sans fonts of the time. Proxima Nova quickly gained popularity and has been widely adopted by digital platforms and brands around the world, including use in user interfaces, websites, and even branding materials.
Characteristics:
Design: A geometric sans-serif with clean, straight lines and a slight roundness to the corners, offering a friendly yet structured appearance. The design is modern but retains a humanist influence, making it more approachable than some other geometric fonts.
Usage: Proxima Nova is versatile and works well across various mediums, including websites, branding, print materials, and user interfaces. It is particularly effective in headlines, body text, and digital media, thanks to its legibility and professional yet friendly tone.
Attributes: Highly legible and neutral, with a modern and balanced structure. Proxima Nova is known for its wide range of weights and styles, making it adaptable for different design needs, from bold titles to fine details in small text. Its clarity and warmth make it a go-to typeface for a variety of applications.
FONT PERSONALITY
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FONT PERSONALITY -
Why Achivo Black and Proxima Nova are a Match Made in Heaven:
Achivo Black and Proxima Nova are a font pairing that brings together boldness and versatility, creating a harmonious balance of strength and reliability. Achivo Black’s commanding presence and assertive nature demand attention, making it perfect for headlines and key focal points. Its modern and confident design makes it the perfect choice for brands that want to exude authority and distinction. On the other hand, Proxima Nova adds a layer of versatility and organization, offering a clean, contemporary design that complements Achivo Black without competing with its dominance. The adaptability and reliability of Proxima Nova bring a sense of balance and ease to the pairing, ensuring that it remains functional across different applications while maintaining a polished, professional look.
Together, this pairing would appeal to a person who is assertive, confident, and forward-thinking, yet values consistency and adaptability in their brand. This individual is likely to be a high-level professional or entrepreneur with a strong personal brand, such as a CEO, thought leader, or consultant, who needs to make a powerful impression while maintaining clarity and approachability. They would use this pairing to communicate their confidence and influence while ensuring that their message is always accessible and well-organized.
CELEBRITY MATCH
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CELEBRITY MATCH -
The font pairing of Achivo Black and Proxima Nova aligns perfectly with the character of Rachel Watson, as portrayed by Emily Blunt in the movie "The Girl on the Train (2016)".
Summary: Emily Blunt’s portrayal of Rachel Watson in The Girl on the Train beautifully mirrors the characteristics of Achivo Black and Proxima Nova. Rachel’s bold and sometimes overwhelming presence aligns with the strong, dominant personality of Achivo Black, while her introspective, adaptive moments resonate with the clean, organized traits of Proxima Nova. This pairing perfectly captures Rachel’s struggle between emotional turbulence and moments of calculated clarity, creating a layered and compelling representation of her complex personality.
HIERARCHY
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HIERARCHY -
Font Hierarchy for Archivo Black and Proxima Nova:
Logo
Usage: Primary logo text, initials, brand name
Achivo Black, Regular, 48-60 px (Canva), 4.5-6 rem (Squarespace)
Heading (H1)
Usage: Main headings on pages, prominent titles
Achivo Black, Regular, 36 px (Canva), 36px (Squarespace)
Subtitle / Secondary Heading (H2)
Usage: Section titles, important subtitles
Proxima Nova, Regular, 24px (Canva), 24px (Squarespace)
Subheading (H3)
Usage: Subsection headings, less prominent titles
Proxima Nova, Regular, 18px (Canva), 18px (Squarespace)
Paragraph / Body Copy (P)
Usage: Main body text, paragraphs, descriptions
Proxima Nova, Regular, 16 px (Canva), 16px (Squarespace)