Almarai

Overview:
Almarai is a modern sans-serif typeface designed specifically for Arabic script, with a contemporary and clean design that combines legibility with elegance. It was designed to work well in both print and digital environments, making it versatile for a wide range of applications.

History:
Almarai was created by the renowned Arabic type foundry, "Arabic Typesetting," and released in 2015. It was designed by Tarek Atrissi and inspired by the need for a versatile and contemporary Arabic typeface that could be used across different platforms and media. The font was named after the famous Saudi Arabian dairy company, Almarai, with the intention to bring a modern Arabic typeface to the global stage, blending traditional Arabic calligraphy with modern typographic aesthetics.

Characteristics:

• Design: Almarai has a geometric structure with clean, smooth curves and balanced proportions. Its letterforms are open, with an emphasis on readability and clarity. The design of Almarai takes inspiration from classical Arabic calligraphy but with simplified and contemporary touches, making it suitable for digital and print use.

• Usage: Almarai is highly adaptable, and works beautifully for web typography, branding, editorial design, and UI/UX. It can be used for body text, headlines, and even in logos, providing excellent legibility in both large and small sizes.

• Attributes: Highly legible, with a harmonious balance between tradition and modernity. Its geometric approach gives it a clean and modern look, while still retaining the unique qualities of Arabic script. It is a versatile and highly functional typeface suitable for various design projects.