MEET YOUR FONT PAIRING MATCH


This page is your custom breakdown of the font pairing you were matched with from the Find Your Font Quiz. You’ll discover the history, personality, and style of each font—and see how they can come to life in your personal brand.

If you're a Personal Branding Studio member:
Bookmark this page. We’ll return to it in Part 2 when it’s time to use your font pairing to design your logo and create branded Canva graphics.

Not loving this particular combo? No problem. Explore all 100+ font pairings inside PBS - Part 1, Module 4: Design - to find one that feels just right. Click the button below to go there now.

GO TO PBS MODULE 4: DESIGN

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And your aligned font pairing match is…

Image placeholder with text 'Archivo PT Serif' on a dark background

HISTORY

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HISTORY -

Archivo

Overview:
Archivo is a modern sans-serif font family known for its clarity, versatility, and high-performance readability across print and digital media. Designed with functional elegance, it combines simplicity with a subtle nod to classic grotesque typefaces, making it suitable for headlines, body text, and large-scale typography projects.

History:
Archivo was developed by Héctor Gatti in collaboration with Omnibus-Type, a Latin American type foundry, and was inspired by late 19th-century American typefaces. Originally designed for headline use, Archivo is now widely embraced for various digital and print applications due to its clean, bold appearance and accessibility across different formats and devices. The font family supports more than 200 languages, reflecting Omnibus-Type’s goal to create highly functional, universally accessible typefaces for a global audience.

Characteristics:

  • Design: Archivo features strong, consistent strokes with minimal decorative elements, designed to prioritize readability and utility. Its letterforms are inspired by the grotesque style, with balanced, uniform proportions that enhance legibility.

  • Usage: Ideal for large headlines, banners, and high-impact text, but also works well in body text due to its modern yet straightforward design. Archivo's various weights and narrow styles offer flexibility across branding, editorial, and web design projects.

  • Attributes: Archivo is known for its durability and adaptability in high-performance typography, excelling in both digital screens and print. It has a neutral, professional appearance with just enough warmth to suit a wide range of uses.

Vertical list of the alphabet from A to Z, with some letters repeated, written in light-colored text on a gray background.

PT Serif

Overview:
PT Serif is a transitional serif typeface with a humanistic touch, designed to provide a modern and approachable reading experience. Its versatile design harmonizes with its sans-serif counterpart, PT Sans, making it a popular choice for both digital and print media where clarity and elegance are essential.

History:
PT Serif was developed by ParaType in 2010, designed by Alexandra Korolkova with contributions from Olga Umpeleva and under the supervision of Vladimir Yefimov. The typeface was part of the “Public Types of Russian Federation” project, funded by the Russian government to commemorate 300 years of civil typography and to support the diverse linguistic needs of the Russian Federation, including the ability to support Cyrillic scripts across numerous regional languages.

Characteristics:

  • Design: PT Serif’s design features include large x-heights, moderate stroke contrast, robust wedge-shaped serifs, and gentle triangular terminals, creating a sophisticated yet highly legible appearance. This font family consists of six styles, including regular, bold, italic, and caption variants tailored for small text sizes, making it adaptable for both headlines and body text.

  • Usage: PT Serif is ideal for lengthy text blocks in books, reports, and articles due to its readability. Additionally, its versatility in weights and styles makes it suitable for headlines, captions, and interfaces where a classic yet modern serif feel is desired.

  • Attributes: PT Serif is known for its clarity, readability, and subtle elegance, offering a timeless feel that enhances text-heavy layouts. Its balanced proportions and harmonious relationship with PT Sans make it a popular choice for brands, publications, and websites aiming for a cohesive, professional aesthetic.

A person sitting on a park bench in autumn, looking at a smartphone, with fall foliage and trees in the background.

FONT PERSONALITY

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FONT PERSONALITY -

A dark background screen displaying the word "Archivo" with a description of it as confident, dynamic, forward-thinking, commanding, and sharp.
Slide displaying the font name PT Serif with a description: Elegant, approachable, grounded, sophisticated, thoughtful.

Why Archivo and PT Serif are a Match Made in Heaven:

Archivo and PT Serif together create a pairing that strikes the perfect balance between modern boldness and classic elegance. Archivo, with its confident and forward-thinking energy, leads with a dynamic and commanding presence, ideal for grabbing attention in headlines or key branding elements. Meanwhile, PT Serif brings in an elegant, grounded, and thoughtful demeanor, softening Archivo’s boldness and adding warmth and approachability to the design. PT Serif’s sophisticated yet approachable style tempers Archivo’s sharpness, creating a harmonious blend that feels both cutting-edge and timeless, making it suitable for a brand that wants to convey authority with a touch of grace.

This font pairing would resonate with a person who is both ambitious and refined—someone who is not afraid to take the lead and push boundaries but who also values stability and sophistication. They might be an entrepreneur or creative professional who thrives on innovation yet is grounded in tradition, such as a modern architect, brand strategist, or upscale event planner. This individual likely values aesthetics that are both impressive and welcoming, presenting themselves as both a visionary and a trustworthy expert in their field.

CELEBRITY MATCH

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CELEBRITY MATCH -

Collage of three images: a digital illustration of a female villain with insect-like features and a dark costume on the left, a close-up of a woman with long dark hair and intense makeup in the center, and a scene from a film with a woman in a black costume with insect-like antennae talking to a man on the right.

The font pairing of Archivo and PT Serif aligns closely with the characters of Hela, portrayed by Cate Blanchett in Thor: Ragnarok (2017).

Summary: Cate Blanchett's portrayal of Hela in Thor: Ragnarok (2017) is an excellent match for the combination of Archivo and PT Serif. Archivo, with its modern and dynamic feel, perfectly captures Hela’s bold, ambitious nature and commanding presence as she rises to power. PT Serif embodies the royal, sophisticated, and grounded aspects of her character, balancing the power of Archivo with a sense of grace and tradition. Together, these fonts mirror Hela’s complex, multifaceted personality—modern and forward-thinking, yet deeply rooted in her royal past. This pairing embodies both the fierce determination and the poised elegance of Hela, making it a perfect fit for her character in the film.

Empty beige background with no objects or details.

HIERARCHY

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HIERARCHY -

Font Hierarchy for Archivo and PT Serif:

Logo
Usage: Primary logo text, initials, brand name
Archivo, Bold, 72 pt (Canva), 48-60 px (Squarespace)

Heading (H1)
Usage: Main headings on pages, prominent titles
Archivo, Regular, 56 pt (Canva), 32-36 px (Squarespace)

Subtitle / Secondary Heading (H2)
Usage: Section titles, important subtitles
PT Serif, Regular, 40 pt (Canva), 28-32 px (Squarespace)

Subheading (H3)
Usage: Subsection headings, less prominent titles
Archivo, Bold, 32 pt (Canva), 24-28 px (Squarespace)

Paragraph / Body Copy (P)
Usage: Main body text, paragraphs, descriptions
PT Serif, Regular, 24 pt (Canva), 16-18 px (Squarespace)

A solid beige background.

NOW WHAT?

NOW WHAT?

Let’s put your font pairing to work.

For PBS Members:

If you’re already in my Personal Branding Studio:

  • If this font pairing feels right, then bookmark this page. We’ll revisit it in Part 2 when we dive into designing your logo and personally branded Canva graphics.

  • If it’s not quite the one, head back to Part 1, Module 4: Design to explore 100+ other font pairings just like this one.

There’s no rush. Choose the one that truly reflects your most authentic future self.

GO TO PBS MODULE 4: DESIGN

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Imagine having access to:

  • 100+ curated font pairings - each with its own personality, vibe, and purpose

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  • Step-by-step tutorials on how to use your font pairing in Canva and Squarespace

  • Full brand-building modules to help you design your logo, website, social media, and more

  • Plus my 3 part process - Align, Curate, Elevate - on how to build an unforgettable personal brand with magnetic messaging, vibrant visuals, and delicious designs

That’s what you get inside Personal Branding Studio.
Your font (and personal branding) journey doesn't have to end here.

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