The Magic Folder

Photos Folder

Folder name:

Photos

Photos are one of the most important parts of your website, so this folder needs to be organised clearly and intentionally.

Inside the Photos folder, create the following subfolders:

A. Hero Pics Subfolder

Subfolder name:

Hero Pics

This folder should include:

• 5–10 of your absolute favourite photos of yourself

• These should represent:

  • Who you are now

  • The most authentic, confident, future version of yourself you are stepping into

• These are the images that best capture your energy, personality, and presence

Notes:

• Orientation does not matter (vertical or horizontal is fine)

• These images will be used for hero sections, About pages, and high-impact placements

Think of Hero Pics as:

“If someone only saw these photos, they would get me.”

B. Other Pics Of Me Subfolder

Subfolder name:

Other Pics Of Me

This folder should include:

• All remaining photos from the same photoshoot

• Strong supporting images that didn’t make the Hero Pics cut

• These photos may still be used throughout the site

C. Past Photos Subfolder (Optional)

Subfolder name:

Past Photos

This folder is for:

• Photos from past photoshoots

• Older images that still feel aligned with who you are today

If it feels outdated, off-brand, or no longer represents you, leave it out.

D. Behind The Scenes Subfolder (Optional)

Subfolder name:

Behind The Scenes

This folder should include:

• Photos of you actively working

• Recording, coaching, directing, designing, creating, or in process

• Natural, candid moments that show how you work

These images add credibility, context, and personality to your website.

E. Detail Shots Subfolder (Optional)

Subfolder name:

Detail Shots

This folder should include:

• Close-up photos of the tools of your trade

• Props, equipment, textures, hands-on details

Examples:

• Microphone

• Headphones

• Notebook

• Laptop

• Camera

• Instruments or gear specific to your work

These images are perfect for visual storytelling and design moments.

F. Studio Space Subfolder (Optional)

Subfolder name:

Studio Space

Optional, but very helpful if available.

Include:

• Photos of your studio, workspace, or creative environment

If you don’t have these photos, you can skip this folder.

G. Headshots Subfolder (If Applicable)

Subfolder name:

Headshots

If you are an actor or work in an industry that requires headshots:

• Upload all current, usable headshots here

• Keep these separate from branding photos

7. Old Photos / Personal History Subfolder (Optional)

Folder name:

Personal History

Include any photos that may support your About page, such as:

• A childhood photo

• Where you’re originally from

• Early career or training photos

• Previous workplaces or chapters of your life

If it’s relevant to your story then add it.
If not, you can skip this folder.

8. (Optional but Helpful Add-Ons)

If you have any of the following, feel free to include them as folders:

• Press Kit (PDFs, bios, headshots)

• Brand Assets (logos, fonts, colours)

• Downloads (PDFs, lead magnets, media kits)

If you’re unsure, include it anyway. We can always ignore it.

A Note On Labelling your Photos

Don’t relabel them. Just upload them. When going through your imagery I pick the best that fit the template and that align to the direction you are going. So if we only use 10% of those images then the other 90% won’t be used. That’s a lot of unnecessary titling in advance. 

When we give the ok on all of the photos that are on the website, then we go back and check the titles on them. If they are already SEO optimised then we leave them as is. If not, we retitle them and then replace the newly titled pic with the older version of the pic. 

So in this part of the process, it’s important to get the photos first, then figure out where they go on the website, and finally retitle the chosen photos (if need be) for SEO.