Day 1: Quotes + Testimonials

TAKE ACTION NOW

• Download the Quotes template

• Play around and find the design that fits to your brand vibe

• You can also use this template for testimonials from your dream clients for the Social Proof content pillar

• To find more quotes for you to design you can hop onto google and find some of your favorite quotes…

• Or if you’re a My Content Calendar student you can go into the Plan Video Series inside MCC and find tons of done-for-you quotes, pick out the ones that vibe with you, and then redesign them to fit your brand vibe with what you’ve learned in this video

Watch the Day 1 Q&A Session below.

Day 2: Memes

TAKE ACTION NOW

• Go through this memes template with 100 memes and find the ones that vibe with you

• For each one that vibes with you rewrite it so it fits to your creative business

• Go to the top and for all the ones you rewrote change the colors to your brand colors

• Go to the top again and ask yourself if there are any graphics or images you want to swap out? If yes, then swap them out now.

• Go through your memes again and delete anything that doesn’t vibe with you

• Go through your memes one last time and for the memes that you really like, duplicate them and change the text on top to create even more memes that are on brand

• Export your memes as png and save them in a folder you create called Memes

Check out the Day 2 Q&A Session below.

Day 3: Video + Reels Covers

TAKE ACTION NOW

Video and Reels Covers give your micro-content that extra touch of professionalism but there are 6 rules to go by.

RULE 1: The cover must be vertical to fill the entire frame when someone clicks on your Video or Reels section in Feed which is always vertical 

RULE 2: All important info should be within the square because when you share it to your normal Feed it will automatically crop it into square - so you are designing for BOTH vertical and square 

RULE 3: Text should be punchy, hyper-specific, and short and sweet

RULE 4: Text can be left margin or centered depending on your style preference 

RULE 5: Text should always be in upper case to pop and attract curiosity 

RULE 6: There should always be a visually branded element to it 

Watch the Day 3 Q&A Session below.

Day 4: Instagram Story Evergreen Slides

TAKE ACTION NOW

There are 3 styles of Instagram Story Evergreen Slides:

1. on brand basic color background

2. on brand textured background

3. on brand vibe color background

Feel free to use all 3 styles or just the ones that vibe with you. But remember there are 4 types of Instagram Story Evergreen Slide that you should create for each style that vibes with you.

For each style you have 4 types:

1. normal

2. normal with frame

3. normal with frame and Instagram account at bottom

4. Thank you for the follow text at top with frame and Instagram account at bottom

Once you have created your Instagram Story Evergreen Slides, export them as PNGs, save them in a folder, and also save them in your phone’S album under Instagram Story Evergreen Slides for easy access.

Day 5: Carousels

TAKE ACTION NOW

Long captions are dead. Use carousels instead!

5 Rules of Carousels 

RULE 1: There are a max. of 10 slides you can use, but you can always use less than 10. 

RULE 2: Write it all out first. Write punchy, short, and sweet, hyper-specific lines. 

RULE 3: Text margin should always be left margin.

RULE 4: Use arrows to direct your reader. 

RULE 5: Use small graphics (no images) to emphasise your point for each slide.

5 STEPS to creating Carousels 

Step 1: Extremely bold statement - clickbait

X Reasons why…

• 3 reasons why noise canceling headphones are the best

• 3 reasons why I moved to Spain

• 3 reasons why I became a (your job title)

X Things you… 

• 3 things you need to know before booking me

• 3 things you don’t know about me as a (your job title)

• 3 things you’ll feel when working with me

This is the (extremely emotional) way

• This is the surprising way (your job title) changed my life

• This is the jaw-dropping way I (a milestone in your business)

• This is the horrible way a (your job title) client treated me

Hacks / Tricks / Tips

• 3 hacks that make my (your job title) life easier

• 3 tricks I use when I’m working with (your job title) clients

• 3 tips that speed up my workflow as a (your job title)

Let’s talk about… 

• Let’s talk about (studio gear) as a (your job title)

• Let’s talk about (a trend in your industry) as a (your job title)

• Let’s talk about (something controversial) as a (your job title)

Step 2: Persuasive statement that makes them curious - the second carousel is always shown again - use emotions 

• I wish I had known/done/started/stopped this sooner

• Get ready to have your mind blown / Hold onto your hat / Here we go!

• Do you really want to know/see/read this?

• Is (topic of your carousel) affecting you too?

• But who/what/when/where/why?

Step 3: Content - broken down into single pieces of info 

Punchy short statement in larger font followed by longer drawn out statement in smaller font 

• Use 1 researched quote from google or 1-3 thing(s) in your header to prove your point

• Break it down in your own point of view

• What is your emotional connection to this topic

Step 4: Inspirational statement that makes them want to take action - let them know you’re landing the plane

• Inspirational quote

• The 1 thing I’ve learned from all of this is…

• And there you have it!

• So now you know

• Let’s recap

• Was this helpful?

Step 5: CTA with pic 

What do you want them to do on the last slide?

• Click the link in bio

• Like the carousel

• Comment below

• Share to Stories

• Save the post

When using the Canva Carousel templates (or JT templates):

• Choose to use or delete the REALLY GREAT SITE 

• Choose to use or delete the 1/10 slide counter and change it to how many slides you actually have 

• Change the colors to your brand colors 

• Change the fonts to your brand fonts 

• Add in the arrows and graphics that feel most like you 

Canva Course for Instagram Answer Vault

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.