Auckland Personal Branding Photographers That I Highly Recommend

Looking for a personal branding photographer in Auckland? You’re in the right place. This is a hand-picked, independent directory of talented photographers who specialize in personal branding photography, lifestyle portraits, and professional headshots.

How to use this Directory:

Browse through the curated list below to explore their portfolios, learn about their style and personality, and find the right fit for your brand.

The Featured Photographers at the top have submitted full profiles and portfolio images.
The Photographers to Watch below are equally talented but haven’t submitted their full profiles just yet.
Yes, this directory is free.
No, I don’t handle bookings or inquiries. Please reach out to each photographer directly through their website or Instagram links.

When you're done browsing, use the Back to Directory button at the bottom to discover photographers in other cities around the world.

FEATURED PHOTOGRAPHERS

These photographers have submitted their full profiles, including images and details about their style, personality, and approach to personal branding photography.

Aimee Glucina

City:

Auckland, North Island

Loves working with:

Ambitious, multi-facetted women running service-based or creative businesses in Auckland.

That means women who want to show up professionally and confidently - to attract dream clients and grow their business - but they're not sure how to communicate what makes them special (without looking awkward, cliched or "same-same").

Most likely you hate being on camera, so you've been putting these photos off. And now you're scared you'll stay stuck in the "referral-only" stage - being passed over by dream clients who don't understand your value.

Marketing feels like a full-time job you didn't sign up for and you just want someone who will make all of this EASY.

I especially love working with entrepreneurs who've had photos before and realised that pretty means nothing if the shots aren't strategically planned to help your website and socials convert.

Recently my clients have spanned these diverse industries: health & wellness, urban design, fiction writing, law, coaching, midwifery, accounting, reflexology, virtual assistance, international business consulting, branding, and neurodiversity advocacy.

Photoshoot locations:

My own home or my client's homes/workspaces.
Paid locations including hired AirBnB (think gorgeous lifestyle properties), or hired natural light studios.
My favourite free locations include local laneways and the Auckland CBD (Wynyard Quarter, Britomart and the surrounding laneways are consistent favs).

Don't worry - I provide a detailed location guide to help you decide what's right for you.

Photography style / aesthetic:

Effortlessly elevated. My signature photography style is light-filled and natural - where natural means "you, but on your best day".

This is a cookie-cutter free zone. Your images will speak to your own vibe (be that bold, sexy, feminine, classic or understated).

My clients have used these words to describe their photos: classic yet modern, sophisticated without trying too hard, storytelling, editorial and stylish.

Languages spoken:

English

Vibe check:

Unflappable energy, elevated results.

Fun fact / hidden talent:

I once went to the Disney up-fronts and sat at the (then) Kodak theatre with The Rock, Johnny Depp, John Travolta, Zac Efron, Robin Williams, Miley Cyrus..and many more. I can spill the tea on who's shorter than you think and who I would've wanted to go out for drinks with.

Website:

www.aimeeglucinaphotography.com

Instagram:

https://www.instagram.com/aimeeglucinaphotography

Lydia Arnold

City:

Auckland, North Island

Loves working with:

I work with small and medium businesses, food and personal brands who want to show up authentically in their business and tell their story.

Photoshoot locations:

Auckland, New Zealand. At your location, or I am happy to suggest a range of free or paid locations to suit your brand. Can travel beyond Auckland for a fee.

Photography style / aesthetic:

I love creating fresh, natural, storytelling imagery for brands.

Languages spoken:

English

Vibe check:

I am calm and encouraging, helping you feel confident and get the best imagery for your brand.

Fun fact / hidden talent:

I used to collect lolly-wrappers as a kid and still have boxes of them in storage.

Website:

https://lydiarachel.com/brand

Instagram:

https://www.instagram.com/lrbrandstories/

Nykie and Helen

City:

Auckland, North Island

Loves working with:

Any fun-hearted business that puts their unique human strengths at the forefront of what they do. Mostly small - medium businesses and entrepreneurs who know that putting their authentic selves first cuts through the bullsh*t and attracts their ideal clients. They're not afraid of imperfections and all the things that make us, us.

Photoshoot locations:

- Custom locations such as clients own homes & business premises.

- Hire content studios all over Auckland and love to play with lights & colour.

- Photojournalistic style urban and street photography using unique backdrops to grab attention. (think architecture, rooftops & city scapes and grungy rad alley ways)

Photography style / aesthetic:

We have been described as "uncluttered", our person is the hero, the composition is designed to push the viewer to appreciate their unique humanness. We're fun, laid back and real. You won't see intense photo editing that makes you look unapproachable, but we are masters of light and will help you look your best.

Languages spoken:

English

Vibe check:

Masters at putting people at ease, while getting the job done.

Fun fact / hidden talent:

Once upon a time I used to spin fire poi. I was known to wrap them around my legs from time to time! Oops :)

Website:

https://sheshoots.co.nz/

Instagram:

https://www.instagram.com/sheshootsnz/

Samantha Donaldson

City:

Auckland, North Island

Loves working with:

I love working with women entrepreneurs and small business owners. Women in creative fields like designers (fashion/graphic/homeware), ceramicists, artists etc and the wellness industry for example naturopaths, nutritionists, yoga teachers etc. Vibe is fun, creative, casual and passionate about what they do.

Photoshoot locations:

Clients own space eg. office/studio/home.

Content studios.

Natural light studios.

Hired houses/AirBnBs.

Outdoor locations eg. beach/park/city.

Photography style / aesthetic:

Natural, thoughtful, and full of purpose. I’m all about capturing the real stuff — connection, soul, detail, feeling — in a way that’s elevated but still totally true to my clients. My style leans clean, modern and warm, with a big focus on storytelling.

Languages spoken:

English

Vibe check:

Calm and casual but fun. I make my clients feel at ease and enjoy the shoot even if they've been dreading it.

Fun fact / hidden talent:

I can tie a cherry stalk in a knot in my mouth.

Website:

https://samanthadonaldson.com/

Instagram:

https://www.instagram.com/samanthadonaldsonphotography/

PHOTOGRAPHERS TO WATCH

I admire these photographers and wanted to share their work. While they haven’t submitted their full profiles just yet, their links are here so you can explore their websites and socials directly.