WELCOME TO THE ABC’S OF PERSONAL BRANDING
“Just be YOU."
“Find your WHY.”
“OWN your narrative.”
“Your brand is your PROMISE.”
Excuse me but… huh?!
This free mini-course - The ABC’s of Personal Branding - is your fun, relaxing journey that finally demystifies all the jargon surrounding the ultra-trendy phrase “Personal Brand” (but no one seems to know what it actually means).
By the end of our time together, you’ll have a better understanding of what personal branding really is and how you can easily build your own personal brand for your business with less confusion and more clarity.
1.
GO LETTER
BY LETTER
2.
DEMYSTIFY
BRANDING
3.
ENJOY THE PROCESS
This free mini-course is designed to be a breeze.
Here's how it's laid out:
Watch and Relax: Start by watching the first medium-length video covering letters A through D. After you finish, scroll down a bit and read through the accompanying notes for a summary.
Repeat the Process: Move on to the next video covering letters E through G, scroll down and read the notes, then watch the next video H through K, read a bit, until you get all the way to Z. Each section is crafted to flow seamlessly, so you can absorb the insights bit by bit.
No Pressure, Just Ponder: There's no homework here—just sit back, watch each video, and reflect. Think about how these concepts apply to you and your personal brand.
MEET YOUR INSTRUCTOR
Jonathan Tilley
Personal Brand Strategist
I WAS DOING PERSONAL BRANDING BEFORE IT WAS A BUZZWORD.
Since 2010, I’ve done personal branding and web design for thousands of people all over the world. From 1 to many with my online courses teaching students how to brand themselves… to 1 to 1 with my clients where I custom build their brands and websites for them, I help people shine online and share their talent with the world.
Now that branding is so hot, it’s often misconstrued, misinformed, and miscommunicated. What IS branding anyway? And why does it feel so out of reach?
That’s why I created the ABCs of Personal Branding - to give you a solid understanding, feel less confused, and more clear on what personal branding really is. With that knowledge, you can move forward with confidence and build your personal brand more authentically.
So sit back, enjoy the ride, and let’s get started with the first video A B C D!
Great job making it through letters A-D.
Here’s a quick recap to help you solidify what you’ve learned:
A is for Align: Personal branding starts with alignment. It’s all about matching your current self with your most authentic future self. Think about what actions you can take today to align yourself with your true values and goals in your business.
B is for Brand Identity: Your brand identity is crafted from your messaging, visuals, and design. Ensure these elements consistently reflect who you are and what you offer.
C is for Curate: Curating content means sharing what aligns with your personal brand and keeping other parts private. Apply the "3 Lives Rule" to help decide what to share.
D is for Design: Good design visually supports your brand. Focus on your logo, color palette, and typography to create a cohesive look.
Alright, you’ve got your A’s to D’s covered!
Now that you’ve dipped your toes into the world of personal branding, you can start small, make a tweak, or simply reflect. But if you’re ready to go deeper and take action on that 1 thing you can do today, I’ve got something for you.
Click the button below to explore my Personal Branding Studio, where you’ll learn the exact steps on how to align, curate, and elevate your personal brand from the inside out.
Fantastic job getting through letters E-G.
Let’s recap and reinforce these concepts to help you integrate them into your personal branding journey:
E is for Elevate: Elevating your personal brand means taking actionable steps to stand out and become the go-to expert in your field. Whether you’re just starting or have been at it for a while, focus on enhancing your visibility and impact.
F is for Focus: Focus is all about having a clear, compelling message and image that attracts your ideal clients. Align your personality with your skills and talents, and ensure your messaging and visuals resonate strongly. Reflect on how you can bring more focus to your brand, whether that’s updating your content or stepping into a more authentic version of yourself.
G is for Growth: Growth signifies your ongoing evolution. Embrace changes and improvements, such as refreshing your visuals or updating your website. Identify one area where you can foster growth today, like scheduling a new photoshoot or updating an outdated element of your brand.
Boom! E-G, done and dusted.
You’re already getting the hang of this! Personal branding doesn’t have to be overwhelming; it can be fun and empowering. So, what’s next? If you want more than just a taste and feel ready for the full recipe, head over to my Personal Branding Studio. Learn how to elevate your personal brand from the inside out at your own pace.
You’ve made it through letters H-K. Awesome work!
Here’s a quick recap to help you solidify these concepts and think about how they apply to your personal brand:
H is for Humanization: Humanization means making your personal brand more relatable by sharing your personal stories and experiences. Just like an Airbnb host’s stories are new and exciting to guests, your personal anecdotes can create a deeper connection with your audience.
I is for Image: Your image encompasses your visual and perceptual representation, from your appearance to your online profiles. Crafting a strong, authentic image helps establish trust and recognition both online and offline.
J is for Join: Joining relevant communities and networks helps you connect with your target audience and boost your visibility. Think strategically about where you can participate to support your brand’s goals.
K is for Kindness: Kindness involves showing compassion and respect in all your interactions. It helps build a positive reputation and makes you more approachable. Consider how you can demonstrate kindness in your daily interactions.
You’re halfway through the alphabet and well on your way to building your personal brand.
Remember, it doesn’t have to be perfect, it just has to be present. So…wanna keep that momentum going? Imagine what’s possible when you dive into my full Personal Branding Studio experience. Click below to explore how we can take your personal brand from ‘good start’ to ‘total game-changer.’
You just wrapped up letters L-P. Nice!
Let’s take a moment to review and reflect on these concepts to help you integrate them into your personal branding journey:
L is for Leverage: Leverage is about using your unique skills, experiences, and resources to stand out in your field. Think of it like the retired English teacher who quickly made a mark in the voiceover industry by leveraging her existing expertise. Reflect on past experiences or skills that could give you an edge in your current field.
M is for Messaging: Messaging involves crafting core messages that resonate powerfully with your audience. The way you communicate—both in content and style—can make your messaging magnetic. Consider how Maya Angelou’s impactful communication made her messages memorable.
N is for Narrative: Your narrative is the compelling story that ties together your experiences, values, and goals. It shapes how others perceive you and builds connections. Oprah Winfrey’s narrative of resilience and empowerment is a prime example. What’s one thing you can do to refine your narrative?
O is for Online Presence: Your online presence should authentically reflect your offline persona. Consistency across platforms helps in creating a cohesive personal brand. Ensure that your online content aligns with how you present yourself in real life. Consider creating genuine content or adjusting your website’s tone.
P is for Patience: Building a strong personal brand is a gradual process that requires consistency and perseverance. Embrace the journey and understand that results take time. Look at the patience demonstrated by figures like Gary Vaynerchuk and Marie Forleo. What’s one thing you can do to cultivate patience in your branding efforts? Maybe focus on gradual improvements rather than expecting immediate results.
Alright, L-P is in the bag!
You’ve already got some great ideas for your personal brand, but now it’s time to take action. What’s one thing you can do today to move your personal brand forward? If you're ready to level up and create something truly meaningful for you and your dream clients, click the button below to explore my Personal Branding Studio. I’ll show you exactly how to align, curate, and elevate your personal brand from start to finish. Are you ready?
Fantastic job moving through letters Q-S!
Let’s take a moment to recap and reflect on these concepts:
Q is for Questions: Asking the right questions helps uncover the depth and uniqueness of your personal brand. Just as an Airbnb guest sees a property with fresh eyes, your dream clients may find your experiences and stories fascinating. Consider exploring personal branding questions to dig deeper into your own story.
R is for Reputation: Reputation is how others perceive you based on your actions over time, while personal branding is about how you actively present yourself. Your reputation reflects the success of your branding efforts. Think of Banksy, whose reputation is built on provocative art while his personal brand is crafted through anonymity and thematic choices.
S is for Storytelling: Storytelling involves sharing narratives that make your personal brand memorable and engaging. It’s about weaving your experiences and values into compelling stories that resonate emotionally with your audience. Brené Brown’s storytelling on vulnerability and courage is a great example.
You’re so close to the finish line!
Now’s the time to kick things into high gear. You’ve got the foundation, but imagine how much further you can go with a solid game plan. Click the button below and let’s get you into my Personal Branding Studio, where I’ll help you build a personal brand that feels 100% like you. Ready for the next step?
Great job working through letters T-V!
Here’s a summary of what we’ve covered so far and how to put these ideas into practice:
T is for Transparency: Transparency involves being open and honest with your audience about who you are, what you stand for, and how you operate. It builds trust by sharing both your successes and challenges while setting clear boundaries. Think about Gary Vaynerchuk’s approach—sharing his business process while keeping his personal life private.
U is for Brand Usability: Usability is about making your personal brand easy to understand and interact with. It means ensuring your messaging, visuals, and design are clear and functional. Check if your website is mobile-friendly, ensure all links work properly, and make it easy for your audience to find what they need.
V is for Visuals: Visuals include the images, graphics, and design elements that communicate your brand identity. High-quality, consistent visuals help make a memorable impression. Consider your wardrobe, color scheme, and branding photography. Look at your wardrobe for colors that align with your brand, consider accessories that elevate your look, or book a personal branding photo shoot.
Whoa, you're almost there!
But here’s the thing: building a personal brand isn’t something you can put off forever. The longer you wait, the more you risk blending in instead of standing out. To not let that happen, click the button and start your journey inside my Personal Branding Studio. The best time to build your brand was yesterday. The second bet time to do it is now.
Fantastic job working through the final letters of the ABCs of Personal Branding!
Here’s a recap of what we’ve covered and actionable steps for you:
W is for Website: Your website is your primary platform for control and curation of your personal brand. Depending on your role, your website’s complexity will vary—freelancers, coaches, and those with online courses will have different needs. Think about solidifying your business model, reviewing your website’s structure, or making updates to better reflect your brand.
X is for X-Factor: The X Factor is that unique quality that makes you stand out and captivates your audience. It's a combination of your skills, personality, and experiences that create a memorable impression.
Y is for Yardstick: A yardstick measures success and growth, helping you evaluate how well your personal brand aligns with your goals. It involves setting benchmarks like social media feedback, increased bookings, or revenue growth. Reflect on past positive feedback, marketing efforts that led to more work or money, and find ways to replicate or build on these successes.
Z is for Zeal: Zeal is the passionate enthusiasm you bring to your work and interactions. It’s about showing genuine excitement and commitment to your brand’s mission. Identify what excites you most about your work and find ways to express this passion in your brand interactions.
You’ve come this far, don’t stop now.
This is your moment to take charge of your personal brand. You are more than ready to shine online and share your talent with the world like the most authentic future version of yourself. And yes, it’s completely normal to feel excited and scared all at the same time.
Click the button below to join my Personal Branding Studio today so you can build your personal brand from the inside out. I’ll be guiding you the whole way through and you’ll have other like-minded people going through the exact same process as you. You got this!