There’s no other way to say it: testimonials rock! It takes the pressure off of you bragging about how awesome you are and lets other people build your authority for you. Testimonials prove that you have worked professionally and is a psychological trick to future clients that says “well if THAT person said that about you then you MUST be good.”
Who hasn’t bought something completely useless off of Amazon because the reviews said it was amazing?! Here’s a pre-written script asking for a terrific testimonial from past clients so you can get more work from new clients.
Remember, you need to craft a testimonial to THEM FIRST and make it from the heart. Think of giving them a lovely gift (your testimonial to them) and not wanting anything in return. If they do send you back a testimonial then good karma is working in your favour.
Best of luck.